Newly signed to the label, an imprint of Rhino Entertainment, "Just Me" will be Sweat's first new album since 2002's Rebirth. Along with a duet with Keyshia Cole, the album has Sweat reuniting with Harlem producer Teddy Riley, as well as former Kut Klose member Athena Cage. The album will also feature Chris Conner and Paisley Bettis. Sweat, who executive produced the project, said he named the project "Just Me", "because I'm giving the people what they expect from me. You hear other artists out here who make the mistake of trying to be trendy. They really try to keep up. I know people want to hear Keith Sweat. I'm conscious of the people who have followed me the whole time, since day one. I remember that I have a fan base and I'm very careful to give the people what they expect from me." The first single from the album is "Love You Better". It leaked in January 2007.